BRILLIANT BRILLIANT, 26 Mar. 2012

After reading the three previous reviews (thank you ladies), I have medium short brown hair and was tired of using L'Oreal dark blonde dye and really fancied a change so I tried this highlighting kit and I am very, very pleased with the results, after twenty minutes the colour has come out a golden blonde and I highly recommend you try it. The only difficulty for me was trying to pull my hair through the cap, but with the help of my husband (I did a full head) it only took approximately 40 minutes, I then applied the dye mixture all over my head and left it on for 20 mins, I then rinsed it off, used the sachet of shampoo to make sure all traces of the product had been removed - then dried my hair and as I said the colour came out really well - my hair was left nice and soft - no itchy scalp - just fantastic. However, I would say to carefully read the instructions and do a strand test and also a skin test - and maybe ask one of your friends/partner or husband to help pull your hair...

Verified Purchase

Love it, 13 Sept. 2012

I have naturally dark brown hair and use this product because of it's high lift 40% vol 12%. I use it with a magicap and the results are lovely blonde highlights after about an hour.

Fantastic!, 2 Feb. 2013

This product is incredible! I bought it to dip dye my hair, and was afraid the bleach wouldn't take to my hair very well because I had so much colour in it - I've had bleached hair before, and my hair was bright red before using this product, so I thought it would go incredibly wrong. But I needn't have worried because everything was seamless, I left it on for 30 minutes and the colour came out a lovely golden blonde! I don't even think I'll need to bleach it again. Would definitely recommend this bleach!