Results are terrific - I now have a much more natural beige ..., 9 Mar. 2015

Had my hair lifted from dark brown to a dark honey blonde with lighter blonde highlights at the salon. I felt the shade was mush to warm for me and had started to take on an 'orangey' tone. I bought preference light ash blonde hoping it would tone down the 'orange' hue and give me a much cooler blonde. Was also worried my hair might fry as it was only a week since having it done at the salon. Results are terrific - I now have a much more natural beige blonde - the ash tomes have worked well in counteracting the warmth in my hair - condition not bad either (although I did apply coconut oil to my hair to protect it prior to application. I will repurchase to do my dark roots when they come through.

This review is from: L'Oreal Paris Preference Hair Colour 03 Lightest Ash Blonde (Personal Care)

Very natural colour, 27 Sept. 2013

Been using the 'natural blonde' colour in this range for years but since they added the shine elixir & changed the packaging that colour does not seem the same anymore it has very brassy hints in it & my hair looked almost orange when wet - not a good look!, so I tried the more ash colour - am very pleased gives a great colour on my naturally dark blonde hair

Verified Purchase This review is from: L'Oreal Paris Preference Hair Colour 03 Lightest Ash Blonde (Personal Care)

DOES WHAT IT SAYS, 26 April 2013

I HAVE MID BROWN HAIR AND THIS REALLY LIGHTENS MY COLOUR AND LOOKS GOOD ALL YEAR ROUND, VERY HAPPY.GOOD CONDITIONER AS WELL.

Verified Purchase This review is from: L'Oreal Paris Preference Hair Colour 03 Lightest Ash Blonde (Personal Care)