Good quality home colourant., 21 Jan. 2018

I have used this product many times and been highly satisfied with both the shade of blonde and the condition of my hair after use. I now only apply to my roots and find the consistency ensures this process is very manageable. This shade no longer appears available from chemists so I was delighted to find it on Amazon ! I will definitely purchase again.

Verified Purchase This review is from: L'Oreal Preference Les Blondissimes 01 Lightest Natural Blonde Hair Dye (Personal Care)

Five Stars, 25 Sept. 2016

Fab colour, L'Oréal is always a winner as far as I'm concerned

Verified Purchase This review is from: Preference Infinia 6.45 Brooklyn Intense Copper Auburn Hair Dye (Personal Care)

Turned my hair light ginger and brassy ginger highlights ...I will go to salon next time., 14 Jan. 2018

This is horrendous my hair is coloured light golden blonde so I tried it but after 45 mins my hair came out a harsh ginger proper fail. Get highlights done at salon and save up ... no way this looks natural disgusting but get a ash toner on it after should sort it to an acceptable shade of blonde again. Disaster

Verified Purchase This review is from: L'Oreal Preference Glam Highlights 01 Hair Dye For Blonde Hair (Personal Care)