Lovely Colour, 19 Jun. 2017

Having used L'Oreal Preference for several years and other L'Oreal products before that, I decided to give this a try as it was ammonia free. I love it. I don't find it at all drying as some other reviews have said. My hair is white at the front and grey at the back. The tones that it promises are natural looking and colour is as shown on the box, with slightly darker colour at the back where my natural colour is darker. It covers both the white and the grey perfectly. As the colour that I use is ash blonde, the white/grey regrowth doesn't show too much so I can leave it for 6 weeks in between colours. I have had many compliments, even from my hairdresser, on the natural looking colour and great shine. The only problem I have found is being able to buy it in the shops. First bought in Asda or Superdrug - neither now stock it. However, I have found no problem buying it from Amazon; the delivery is very quick and free with Prime.

Verified Purchase This review is from: L'Oreal Prodigy 8.1 Platine Natural Medium Ash Blonde Hair Dye (Personal Care)

Best hair dye for me by far!, 20 July 2017

After many years of getting my hair professionally coloured, I decided to give it a go myself and literally spent years trying to find the best colour, application and end result for my long, fine and very tangly hair. Very easy to apply, without having to dedicate hours to the process, the perfect colour for me and doesn't appear to be causing any damage. Would highly recommend.

Verified Purchase This review is from: L'Oreal Prodigy 9.1 White Gold Natural Light Ash Blonde Hair Dye (Personal Care)

Impressed., 31 Oct. 2017

I’m now an odd old mix of greys & blondes naturally - ranging from slate & steel grey to ash blonde. I’ve used the 7.4 Vermillion & it’s a wonderfully bright & dark natural looking copper. I absolutely adore it. I will (having read other reviews) be popping this as a regular monthly order. My hair is soft & has a great shine. I’ll update about how the colour & condition lasts & how regularly I’ll be timing my order again thingy for. I’ve got a fairly short kind of choppy pixie cut so we’ll see how it goes. But first impressions of the product are promising!

Verified Purchase This review is from: L'Oreal Prodigy 7.4 Vermillion Natural Copper Blonde Hair Dye (Personal Care)