Loreal DiaRichesse 5 Light Brown Demi-Permanent Hair Colour / Tint 50ml Tube is available in Permanent Colour, Wigs

DIARICHESSE is L'Oréal's next generation tone-on-tone colour, designed for natural hair and offering rich, deep reflects and incredible softness. Along with its sister range DIALIGHT, it replaces the old Richesse de Diacolor and Hi.Richesse ranges. In the range, you'll find 42 shades spread across 7 colour families: Ash, Cool Blondes, Clear Browns, Naturals, Reds & Coppers, Warm Blondes and Warm Browns. DIARICHESSE is ammonia-free and will give white hair coverage of up to 70% on base shades. It will lighten up to 1.5 levels and also darken up to 4 levels with variable intensity and a colour that fades away discreetly over time. On top of all that, it develops in just 20 minutes using the specially optimised DIACTIVATEUR (available in 3 strengths).