Not as dark as the picture makes out., 20 Sept. 2015

It's a nice colour but if you are looking for a dark purple or vampy lipstick this is a bit too light.

Verified Purchase This review is from: Rimmel Kate Matte Lipstick - Shade 30 (Personal Care)

lovely but not the correct shade, 8 Sept. 2015

First of all I love these lipsticks and this is now the 5th on I've bought, that said I ordered this one thinking it was a very deep purple however it I much more of a red shade so I am a little disappointed as every other one has been very similar to the picture.

Verified Purchase This review is from: Rimmel Kate Matte Lipstick - Shade 30 (Personal Care)

Goregous matte lipstick :), 20 Nov. 2014

I love it!! I've brought a lot of Kate moss lipsticks, and never once been disappointed. Matte is great and long lasting, smooth and glides on perfect. This colour will suit all skin tones, if you want the dark effort of the colour in the photo then apply more on to your lips, that's what I do. This colour looks more of a shade 103 of Kate moss's lipsticks, however a little deeper colour. Don't be put off by everyone comments, I google search first before purchasing to see how it looks on everyone else's lips to see the actual colour. :)) HIGHLY RECOMMEND!!Quick delivery but got it very late at night by amazon prime postage. :/ despite that it Still gets a 5***** :)

Verified Purchase This review is from: Rimmel Kate Matte Lipstick - Shade 30 (Personal Care)