Absolutely LOVE this stuff! Give it a chance., 19 May 2017

I've done my second "full" dye on this product and top it up regularly. I just have a few tips which should negate the negative reviews:1. You'll need more than one packet unless hour hair is SHORT. I use one pack and my hair is one inch on one side to jaw length on the other. Adding a bit of water to your head at the end will help you lather it in.2. Use a product like Bleach London if you are having to pre-lighten...it has the best results I've seen and it comes with a free hair mask.3. When applying, have a few pairs of gloves to hand. Wilko does some cheap non-latex ones. Apply with one pair, rinse with another.4. Apply, wrap hair in cling film, leave on for 40 minutes.5. On subsequent washes, use tepid water. It makes the colour last longer.Overall I love this product so much I keep going back to it. I have dark brown hair naturally.

Verified Purchase This review is from: Schwarzkopf Live Ultra Bright or Pastel Colouration, Purple Punk Number 094 - Pack of 3 (Personal Care)

Unimpressed, 4 July 2017

Delivery was as promised & well packaged so no complaints there.Colour capacity of the "silver" product exceedingly disappointing - barely any impact on my short, blonde hair. Won't purchase again.

Verified Purchase This review is from: Schwarzkopf Live Ultra Bright or Pastel Colouration, Steel Silver Number 098 - Pack of 3 (Personal Care)

Like it, but fades too fast!, 7 Sept. 2015

I do love this dye but I do have a few faults with it which is why I only gave it 3 stars.

1. Not enough dye in one box.

For the price per box which is usually £5.49, you don't get alot of dye in the tube so you end up paying more if you have long hair.

2. Dye consistency is thick!

I'm not keen on the consistency of the dye, its thicker than tooth paste and you have to really drag it through your hair to get a even amount down the shafts of your hair. Its not a smooth application.

3. Fades fast!

The box claims that it lasts 6 to 8 washes. In my experience I only get 4 washes before it starts to fade to a pink colour and this is washing hair every 2nd to 3rd day.

Now to the things I do love about the dye.

1. Very bright!

If applying on pre-lightened hair, it comes out the same colour thats on the box and is really eye catching.

2. Non Damaging

Since this is a semi permanent it contains no ammonia...

Verified Purchase This review is from: Schwarzkopf Live Ultra Bright or Pastel Colouration, Pillar Box Red Number 092 - Pack of 3 (Personal Care)