Lovely Rich Colour, 21 Jan. 2013

I don't usually write reviews but have just placed an order for this product from this seller because I struggle to find this colour in the shops and I felt it had received some bad reviews. I dye my hair regularly due to grey hair regrowth and have strived for years to find a rich dark colour which complements my mediterranean skin colour - aiming for a colour similar to that of Kim Kardashian's hair. I found it in Live Color XXL Midnight Red. My experience of this dye is that is produces a rich, deep, shiny, dark dark brown with a hint of red warmth, it doesn't fade or leave dye on my towels after several washes like other dyes have done. I love it and I get a lot of compliments on my hair. I have long thick hair so when doing a full head I need two bottles but as I said it doesn't fade and so I only ever need to do my roots, for which one bottle is enough.I personally acheive the exact same colour as advertised on the packet and I love it!!

This review is from: Schwarzkopf LIVE Color XXL Unlimited Gloss 896 Midnight Red (Personal Care)

I love this, 29 Dec. 2012

I didn't purchase this online but from boots. My hair was auburn brown be4 n my roots needed touching up got fed up with the light colours so decided to go bk to my original hair colour which was like a dark brown when I had washed this out it was black as I started washing my hair gradually the colour started showing up.

This review is from: Schwarzkopf LIVE Color XXL Unlimited Gloss 896 Midnight Red (Personal Care)

Midnight red? More like pitch black!, 20 Dec. 2012

I normally use xxl Plum Perfection which is a lovely red/brown and was the colour on my hair prior to application, as its winter I decided to go a little darker and so thought midnight red would be a good option, it wasn't too far down the scale from the one I normally use and the box shows it as being chocolate brown with red undertones which was just what I wanted. It was not what I got. My hair is black. There is no brown in it at all, its not got any red undertones, it is quite simply, as black as the ace of spades. I dye my hair on a regular basis so didn't do anything any different with this one like wear it for longer etc, I now have to use a colour stripper as its too dark for me to put a lighter colour on top and then re-dye with a semi permanant colour, all in all about 5 hours work. I'm not knocking the product but the colour advertising leaves a lot to be desired! Beware!

This review is from: Schwarzkopf LIVE Color XXL Unlimited Gloss 896 Midnight Red (Personal Care)