Excellent!, 29 Sept. 2013

This mascara is a bit funny at first, it took me a few days to get used to its consistency and the way it dries - it's thinner, bendier and takes longer to dry than mainstream mascara. However, after the first couple of uses you'll wonder why you ever bothered with that other junk. It does build volume very nicely, it helps to clean almost all of it off the brush onto the back of your hand, too much at once will not be pretty. Overall I love this mascara, it creates a lovely effect, is easy to wash out, suitable for sensitive eyes and cruelty free. What more could you ask for?

Verified Purchase This review is from: Beauty Without Cruelty Full Volume Mascara Black (Personal Care)

Great value, 19 Dec. 2014

This is a pretty good mascara for the price, and nice to know it's not tested on animals, nor does it contain animal products. The colour is a proper black and is great if you like the feline eye make up style as it is quite a good brush for lifting and seperating the lashes. Every mascara needs a comb after you've put it on and of course it's always an idea to wipe any mascara wand on a tissue every now and then to stop clumpy bits of mascara forming.

The mascara is long lasting and I found it fine for my sensitive skin and eyes. It is easy to remove with an ordinary cleanser. So I would definitely buy this again. I wanted a natural looking, glossy mascara to replace my Dr Hauska Natural mascara but this one isn't so glossy or conditioning as a more expensive mascara, but for the price it's really good and a lot more glamorous than the Dr H mascara I used to use. This mascara can be built up with a second coat in the evenings and combed through again for a more dramatic...

Verified Purchase This review is from: Beauty Without Cruelty Ultimate Natural Mascara Black (Personal Care)

Flaky mascara!, 17 Oct. 2013

I was so looking forward to trying this waterproof and cruelty free mascara, but was very disappointed. It is hard to find a chemical and cruelty free mascara on the market.The mascara goes on well, it feels very soft and added a little volume to my lashes. However, by lunch time I noticed that the mascara had flaked under my eyes and when I tried to brush it off it smudged making me look like I had drawn black lines on my face.

Verified Purchase This review is from: Beauty Without Cruelty Waterproof Mascara Black (Personal Care)